Bill Belew has raised 2 bi-cultural kids, now 34 and 30. And he and his wife are now parenting a 3rd, Mia, who is 8.

game-playing2

Tetris Game

Nintendo CEO, Satoru Iwata, says TETRIS Tetris wouldn’t make it…IF…it were pitched to today’s game publishers.

He says that the video-game industry has become too obsessed with big-budget games that appeal to only the hardcore gamers.

A couple of days ago there was a Game Developers Conference in San Jose, right up the street from me. And I wasn’t invited. According to Iwata, the games have all become ‘encyclopedias’ with “no paperbacks, no romance novels, no magazines.”

Iwata says that Nintendo’s strategy is to embrace the quirky, the risky titles and fun technologies.

Iwata says that Nintendo plans to introduce its Revolution game console later this year with an aim to invite developers to make innovative games that compete with the high-cost ones.

Hmmm…I am reminded of a small chuko honya, used bookstore outside the local train station I frequented when I was in Japan. In it were a bunch of used manga, all in paperback AND a bunch of customers browsing the shelves.

Something tells me that Nintendo is on to something when it speaks to low cost and simple fun. I’m betting even though there be no one else, the Japanese will be interested.

Is there a market for low-cost simple fun? I think there is.

What do you think?

Talk to Bill and others about their experiences raising bi-cultural Japanese-American kids.

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Bill Belew

Bill Belew

Daddy and Christian.

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