Bill Belew has raised 2 bi-cultural kids, now 34 and 30. And he and his wife are now parenting a 3rd, Mia, who is 8.
The answer is – “Nobody knows.”
There are so many first time buyers that no patterns have been established.
There’s little brand awareness and no brand loyalty. How can you be loyal to something you never knew?
It costs the Chinese a little more than one year’s income (it can cost me that much, too here in the US) and 89% of the Chinese buyers pay cash! (I canNOT do that. Can you?)
Around half of Chinese buys rely on opinions of family and friends for their buying decision. So, not only do you have to convince the buyer, you have to convince their friends and family as well.
33% of Chinese rate engine and transmission performance as No. 1 priority as opposed to less than 20% of buyers in the US.
What!? You mean people don’t care about how the car performs here in the US? Something is wrong with me.
At any rate, to sell a car in China, to get the Chinese to make ANY major purchase – it is key to not only convince the direct buyer but also his/her family and friends – though those parties may not know a windshield wiper switch from the turn signal switch.
What do you think?