Bill Belew has raised 2 bi-cultural kids, now 34 and 30. And he and his wife are now parenting a 3rd, Mia, who is 8.

Selling product in the market

Coors and Miller Lite are mixing it up in an effort to compete against industry leader Anheuser-Busch, brewer of Budweiser, Michelob and Bud Light…and keeper of half the market.

London Based SABMiller will have a 58% interest.

MolsonCoors Brewing will own the rest.

The new venture will be called MillerCoors and will sell:

1. Miller Lite,

2. Miller Genuine Draft,

3. Coors,

4. Coors Light

5. Molson Canadian

By combining operations the two firms will be able to pour more into marketing its brands to consumers and compete more effectively.

But…what about in China, where more beer is consumed than anywhere else …all-American beer bellies aside.

China’s Tsingtao Beer brewed by Tsingtao Brewery is China’s best seller.

Other top sellers include Zhujiang and Yanjing.

All total…China has a bus load of beers.

• Anchor Beer (力加啤酒)
• Beijing Beer (北京啤酒)
• Chifeng Beer (赤峰啤酒)
• China Blue Ribbon (蓝带啤酒)
• Dali Beer (大理啤酒）
• Ginsber (金士百啤酒)
• Guangming (光明啤酒)
• Guilin (桂林啤酒)
• Haizhu (海珠啤酒)
• Hangzhou Qiandaohu Beer Co., Ltd. (杭州千岛湖啤酒有限公司) – producer of Cheerday Beer
• Harbin Beer (哈尔滨啤酒)
• Jinling Beer (金陵啤酒）
• Kingway Beer (金威啤酒)
• Kinglong Beer (金龙泉啤酒)
• Meixue Beer (梅雪啤酒)
• Mingyuedao (明月岛啤酒)
• Reeb (力波啤酒)
• Shanghai Beer (上海啤酒)
• Snow Beer (雪花啤酒)
• Tianmuhu Beer (天目湖啤酒)
• Tsingtao Beer (青岛啤酒)
• Tsingtao Dark Beer (青岛黑啤)
• Valor (威尔啤酒)
• Xinjiang Beer (新疆啤酒)
• Xinjiang Black (新疆黑啤)
• Xuehang Beer (雪航啤酒)
• Yanjing Beer (燕京啤酒)
• Zhonghua (中华啤酒)
• Zhujiang Beer (珠江啤酒)

MillerCoors may/will become a bigger force to reckon with but they have a long way to go, as does Bud and the rest to be the world’s number one beer.

What kind of beer do you drink?

See also:

Miller, Coors vs. Japanese Beer Makers – Suntory, Asahi, Kirin, Sapporo

Miller, Coors Beer – this Joke’s for You

Talk to Bill and others about their experiences raising bi-cultural Japanese-American kids.